the definition of colour

by bias basics
Colour is a form of non-verbal communication and plays a key role in every aspect of our lives.
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A colour can evoke different reactions in individuals  and its meaning can change from one day to the next, due to culture, prior association,  circumstances, or personal preference. Some colours are subjective, and there are some colour effects that have universal meaning. 

 Colours play a key role in our lives influencing our mood and opinions on a daily basis. They can boost our mood, ground and soothe us, increase or decrease appetite, make us feel alarmed, and signal action.
Our colour preferences, from the clothes we wear to the cars we drive, can often make a statement about how we want other people to perceive us.
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Pablo Picasso once said, “Colours, like features, follow the changes of the emotions”.

Pink /

delicate, playful, tenderness, harmony, approachability, sweetness, romantic, charming, femininity, love, friendship, affection, inner peace

Yellow /

positivity, clarity, energy, warmth, optimism, enlightenment, remembrance, intellect, honour, loyalty, joyfulness, confidence, hope, happiness

Blue /

freedom, intuition, trust, loyalty, honestly, sincerity, imagination, expansiveness, inspiration, sensitivity, wisdom, stability, calming

Purple /

nostalgia, mystery, independence, creativity, femininity, power, nobility, luxury, romance, ambition, wisdom, dignity, magic

Brown /

wholesomeness, reliability, warmth, honesty, elegance, security, healing, grounding, stability, dependability, approachability, natural, comforting, nurturing

Green /

renewing, refreshing, regenerating, balance, growth, nature, energy, harmony, health, peace, safety, ambition, fertility

Create your perfect colour palette.

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